A contribution to Tullamore 400 and the Living in Towns initiative of the Heritage Council. Sit down and have a cup of tea with this blog!
A visit by an Irish Press journalist to Tullamore in 1933 provided a nice puff for the Williams tea business and its brand Red Cup Tea. At the time Williams provided regular advertising in the Irish Press for its tea and Edmund Williams (d. 1948) was a founder director of Irish Press. D.E. Williams’ interest in tea can be traced back to 1895. In the Chronicle and the rest of the local press for February 1895 advertisements appeared in connection with the opening of a wholesale tea business by Daniel E. Williams. In a comment the Chronicle stated that most of the blending was done in London where D.E.W. had larger stores than hitherto. The draft 1917 accounts for DEW Ltd show sales at £8,324. This had risen to £13,807 by 1923. The business was much expanded in the 1930s led by the blender, a Mr O’Shea.

